Websites for firms whose clients are comparing three solicitors
Legal clients research before they instruct. They want to understand the process, the likely cost and whether your firm handles this kind of matter regularly. The firms that win the enquiry are the ones whose website answers those questions clearly instead of restating that they are committed to excellence.
- Practice-area architecture
- Firm-approved content
- Confidential enquiry handling
Practice-area architecture
Conveyancing, employment, family, wills and probate, dispute resolution and commercial work attract different clients through different searches. Each needs its own page — and busier areas need supporting pages beneath them for individual matter types. One combined 'Our Services' page cannot rank for any of them and cannot answer any client properly.
Credibility, shown rather than claimed
- Named fee earners with genuine experience and qualifications
- Regulatory information and complaints procedure easy to find
- Price transparency information where your work is covered by it
- Case types described honestly, without outcome guarantees
- Clear explanation of what happens after the first contact
Content that matches how clients search
The highest-intent searches in legal are procedural and cost-related: how long probate takes, what conveyancing fees include, what to do after a disciplinary invitation. Answering those properly attracts exactly the people who need instructing help, and each answer links naturally to the relevant practice area and enquiry form.
Enquiry capture, handled carefully
- Forms that collect enough for conflict checks without inviting sensitive detail
- Clear statement that contact does not create a retainer
- Instant acknowledgement with realistic response times
- Routing to the correct department rather than a shared inbox nobody owns
- Data handling described plainly in the privacy policy
How the work runs
Structure
We map practice areas and the matter types worth their own page.
Draft
Plain-English content written for clients, reviewed by your fee earners.
Build
Professional, fast, accessible site with compliant information architecture.
Grow
Ongoing content answering the questions prospective clients search.
Common questions
- Who signs off the content?
- You do. We draft practice-area content in plain English and your fee earners review it. Nothing describing legal services goes live without firm approval.
- Will this comply with our regulatory obligations?
- We build the site so required information — regulatory details, complaints procedure, price transparency where it applies — is present and easy to find, and we follow your compliance team's direction on wording. We are not compliance advisers; your COLP has the final say.
- What should we publish to attract enquiries?
- Practice-area pages that answer the questions clients actually ask: how the process works, how long it takes, what it is likely to cost and what happens first. Those questions are exactly what people search.
- Can enquiry handling be automated?
- The intake can: structured forms that capture the right information, instant acknowledgement, and routing to the right department. Advice always stays with a person.
Build a site that wins the instruction
Tell us which practice areas you want to grow. We'll review your current structure and content and show you the gaps.