SEO that targets the searches with money behind them

What usually goes wrong

• Everything the business sells is crammed onto one services page, so no page can rank for anything specific
• Titles and descriptions duplicated across pages, or left as the platform default
• Content rendered only in the browser, so crawlers get an empty page
• No sitemap, or a sitemap that never includes new articles
• Canonical tags pointing at the homepage, telling Google to ignore the page it is on
• Slow mobile pages with oversized images and render-blocking scripts

The technical layer

We start here because content cannot rescue a site Google struggles to crawl. That means server-rendered HTML, correct self-referencing canonicals, an automatic XML sitemap, a robots file that blocks only what should be blocked, clean indexable URLs with consistent trailing-slash and www behaviour, valid structured data, and Core Web Vitals work on the pages that matter.

Content and architecture

Each commercial search gets its own page with genuinely useful content — what the service involves, who it suits, what it costs to consider, and what happens next. Supporting articles answer the questions people ask before buying and link through to the service page, which links to the enquiry form. No keyword-stuffed doorway pages.

Reporting you can act on

• Search Console impressions, clicks and average position by page and query
• Which pages gained or lost visibility, and the likely reason
• Enquiries attributed to organic search, not just traffic graphs
• The next month's priorities, in plain English