Get Found by the Customers Already Searching for Your Trade
Homeowners don't scroll — they search "emergency plumber near me", tap one of the first three results, and call. We help UK trades own that moment with local SEO, a fast website, and AI systems that answer every enquiry.
- Plumbers & heating engineers
- Electricians
- Builders & extensions
- Roofers
- Landscapers & driveways
- Kitchen & bathroom fitters
Search Is How Trade Jobs Start Now
A boiler fails, a socket sparks, a roof leaks. Nobody asks around for a week — they search, they compare the top few listings and reviews, and they call. Local search is the most reliable source of high-intent trade enquiries because the customer already has the job, the budget and the urgency.
Google Business Profile
Categories, service areas, photos, job posts and review flow — the single biggest lever for showing up in the map pack when someone searches 'near me'.
Service + town pages
One page per service, per town you actually cover. Real job photos, pricing guidance and clear scope so Google and customers both understand what you do and where.
Reviews & local proof
A steady, automated review request after every completed job. Reviews influence map rankings and are the first thing a homeowner checks before calling.
Technical & speed
Fast mobile pages, clean structure, schema markup and tracked call buttons — most trades sites lose enquiries to slow loading long before rankings matter.
A Four-Stage Local SEO Programme for Trades
No jargon, no vanity dashboards. Each stage has a clear job and a clear outcome you can see in enquiries.
- 01
Audit your patch
We map which services and towns you can realistically rank for, what your competitors own, and where enquiries are leaking today.
- 02
Fix the foundations
Google Business Profile, site speed, service pages and tracking — the work that produces the first visible movement.
- 03
Build coverage
New service and town pages each month, backed by local citations, review generation and genuinely useful job content.
- 04
Capture every lead
AI receptionist, booking chat and follow-up automation so the calls and forms your rankings earn never go unanswered.
Rankings Only Pay When Someone Answers
Most trades lose more work to unanswered calls than to poor rankings. You're on a job, the phone rings, and the caller dials the next result.
AI voice receptionist
Answers 24/7 in a natural voice, captures the job details, and books it straight into your diary.
Instant follow-up
Every form and missed call gets an automatic text and email within seconds, before they call a competitor.
Automatic reviews
A review request goes out after each completed job, feeding the local rankings that started the cycle.
SEO for Tradesmen — Common Questions
How long does SEO take to work for a trades business?
Google Business Profile and technical fixes often move local map rankings within 2–6 weeks. Competitive service-plus-town keywords such as 'emergency plumber Guildford' usually take 90–120 days to settle, then compound month over month.
Do I need a website if I already rank on Google Maps?
Yes. Your website is a ranking factor for the map pack and it's where enquiries actually convert. A fast site with dedicated service and town pages supports your profile and captures the searchers who scroll past the map.
Which keywords matter most for tradesmen?
Service plus location terms ('boiler repair Woking'), emergency intent ('24 hour electrician near me'), and job-specific terms ('rewire cost', 'flat roof replacement'). These are lower volume than generic terms but convert far better.
What about missed calls while I'm on the tools?
That's where most trades lose the leads SEO earns. We pair search work with an AI receptionist and booking chat so calls and enquiries are answered and qualified 24/7, even when you're up a ladder.
Do you work with trades outside Surrey?
Yes. We're based in Guildford, Surrey and work with trades across the UK. We limit how many businesses we take on per trade per town so we're never competing against our own clients.
Get a Free Local Search Audit for Your Trade
Tell us your trade and the towns you cover. We'll send back where you currently rank, what your competitors are winning, and the quickest route to more booked jobs.
Request your free trades audit
Tell us about your business and we'll send a personalised growth plan within 48 hours.